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The Effortless Sites blog. Tips on small business websites, business growth, technology, and anything else we come across.

4 Things You Should Do To Build Your Web Presence


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You Need A Website!

One of the first places people will look at is your website. It should provide people the crucial information about your business, contact information and premises. Without a website for your business in this day and age, it can look unprofessional and less trustworthy.

Your homepage is your virtual shop window that needs to attract and retain the attention of visitors to find out what's so special about your business. Inside that shop, fully showcase your product and/or services to set you apart from competitors.

Engage with Consumers on Social Media

With more and more Internet users, social media is now the number one Internet activity! Around 36% of UK consumers prefer to interact with brands through social media, where they can find out the latest news about their favourite brands. Through this interactive social platform, it is much easier to spread news about your business to your followers. So connect and engage with your audience!

In this modern era, a business needs to have both a website and a social media presence. It has become the norm to be active on these virtual outlets these days and without them, it can bring connotations that your business is outdated and not making much effort to reach online consumers.

Start Writing a Blog 

Writing a detailed post about the happenings of your business or something in your field of expertise will help boost your position as a knowledgeable source to consumers. Interesting topics or posts that answers some burning questions will keep people reading your blogs. Creating regular new content will show that your business has an active online presence and not lying around collecting dust! The more helpful and topical your blogs are, the more visitors it can bring and create interest. Great quality content will not only help you bring in readers but also SEO.

Search Engine Optimisation (SEO) 

Over 100 billion searches are made each month but are you getting enough traffic to your website? Or are you even being seen on the first pages of search engines? It can be very difficult for your website to climb to the top of searches when there is so much clutter as well as competitors on the Internet. Rather than paying for less effective pay-per-click ads, SEO can help increase your website's visibility organically by targeting certain keywords. But don't expect that by simply inputting a few keywords that you will shoot up to first place on searches. It takes time and regular tweaking to get your website to the top of search results and keep it there. In addition to frequent revisions, you will need to post regular content such as blogs or news to stay time relevant to search engines.

We want to hear your thoughts!

Do you think it's worth putting in the time in these methods to boost your business's presence online? Let us know in the comments below!

Effortless Sites are dedicated in helping small businesses with their web presence. Whether you need a website or some SEO done, we have various service packages to suit different needs! Get in touch with us today by clicking here or find out more about what we do by visiting www.effortlesssites.com

 

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Fantastic job! I could not ask for a more professional and responsive company. Completely got what I wanted and the end results were superb! So pleased with the site guys, thanks so much!

Tom, Dad's Rock