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As the next big trend in technology, wearable devices are fast becoming more mainstream.
We've already heard about devices such as Fitbit, Google Glass and Samsung Gear. While it is still early stages and the tech being a bit clunky, what impact will it have in the upcoming years?
Virtual Reality: Getting more 3D
Although Oculus Rift's original focus was on gaming, it was recently bought over by social media giant, Facebook. This has angered many gamers as they fear that Facebook will be abandoning the gaming development of the device. However, this type of virtual reality tech can potentially help businesses promote their product and/or services.
Oculus Rift could be a great marketing tool to give consumers a virtual immersive experience before they buy a product or service. Whether it is for a game or perhaps a taster of what you can see and do in Japan, it will definitely appeal to those who want to try before they buy in the comfort of their own home. However, this new media platform will mean that businesses will need to rethink their marketing and advertising strategy to engage with users.
Communication and Connectivity
Having wearable technology such as Google Glass and Samsung Gear will keep you connected to the internet and notified of messages. This is great for busy business people needing to keep on top of their schedule and calls. You can answer a call quickly without the awkward fumbling and rush to find your phone. Recently, some airlines have started to implement Google Glass to improve their customer service. Google Glass allows staff to quickly find flight information and help passengers complete boarding by using the camera to scan passport and tickets. This type of technology can prove to be a useful tool for some businesses, providing a seamless communication and customer service.
However, wearable tech can make others feel uncomfortable, fearing that they are being secretly filmed. It can also become invasive as it is always with you wherever you go and build up an expectation to customers that you are always reachable. No time to munch that sandwich then.
A Threat to Retailers
Some may think that Google Glass is just another tech fad and will fade out soon. However, Google Glass can be a potential threat to physical stores as it increase the behaviour of showrooming. Consumers can utilise the inbuilt camera to scan items and compare them with online prices. And if the price is right, the consumer will end up leaving the store and happily have all their goods delivered to their door. Retailers should definitely keep a watchful eye on the development of this tech.
What are your thoughts about wearable technology and would you use them for your business? Let us know in the comments below!
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