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So you've got your business and website all set up but once everything has settled, what's next?
If you've ever thought about setting up your own online shop, here is why you should start immediately!
The rise of eCommerce
As more and more people are enjoying the luxury of widely available internet and the stress-free convenience of shopping from home, it is no wonder why online shopping has become popular. Online shopping has allowed busy consumers to shop whenever they want so why not let your target audience enjoy that freedom?
In 2013 alone, eCommerce rose 16% to a whopping £91bn! So what do consumers buy online? Consumer electronic products is the biggest segment of all products, followed closely by clothing. Online fashion is booming and is also one of the best performing segments, growing a huge 258% since 2009. Keeping up with business trends can help you keep up with competitors and explore the opportunities that the Internet can bring you!
Setting up my own online store
By setting up your own virtual shop, you will be in full control of your business. It gives you the freedom to directly contact the customer, cutting out the middle man. Even after your physical shop has closed, you can continue selling 24 hours a day, 7 days a week.
Once your online shop is up, it will help promote and bring in more custom for your online and offline business. Just make sure your product and/or service details are well written to ensure that the consumer has all the information they need to make a purchase decision. If not, consumers will find it hard to have confidence in what you can offer.
The emergence of mCommerce
It's all well that you focus on your eCommerce to ensure it works perfectly but take the time to think about mCommerce too. Mobile Commerce is the new form of online shopping where consumers are shopping on their mobile devices. They could be shopping on their tablet from their sofa or on their smartphone whilst on the bus home. To ensure that you're not losing out on sales, your website and online shop should be designed to suit mobile browsers too.
Who can help set up my online shop?
At Effortless Sites, we help small businesses with their web presence. Our services also include providing eCommerce solutions to businesses looking to become an online retailer. So if you need a help in setting up your own store on the Internet then get in touch with us here today! Curious on what else we can offer? Check out our web services by clicking here!
What do you think?
What are your thoughts on the rise of eCommerce? And if you've already set up your own online shop, what are the main changes you noticed since introducing it to your business? Let us know in the comments below!