Effortless Sites

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Effortless Sites

The Effortless Sites blog. Tips on small business websites, business growth, technology, and anything else we come across.

Why You Need A Mobile Website (Infographic)

Most people these days have smartphones and/or tablets and use them as mini computers, surfing the internet with ease on these tiny devices. So why are there still bad mobile websites? You might have experienced this yourself, being unable to view or navigate a desktop site properly on your mobile device and in the end giving up in frustration. If you have a small business website that’s not mobile friendly, you can expect the same frustrated reaction from visitors to your site. Not convinced? Check out some interesting facts and figures in the infographic below!

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Responsive Design vs. Mobile Website

You might have heard about responsive design but how does it differ from a mobile website? And why have one in the first place? Read ahead to see the pros and cons of each approach!

Your Business Needs A Mobile Friendly Site!

Globally, there has been a rapid increase of smartphone users with 50% of mobile users will use their phones are their first or only means of surfing the internet. With this trend of on-the-go browsing, it would be wise to have a mobile friendly website! However, 45% of UK SMB's only have a desktop website and 45% didn't even have an existing website! The lack of a mobile friendly website could be causing British small businesses to lose out on £77bn! (link)
That one bad mobile experience has deterred over 50% of mobile users from engaging with that business in the future!

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How A Top Level Domain Can Help Your Business

b2ap3_thumbnail_photodune-3503679-colourful-url-signpost-shows-www-addresses-xs_20140331-082658_1.jpgIf you're thinking of making a website for your business, have you thought about what your web domain name will be? I'm guessing it will be your business's name but what if someone else has taken "mybusiness.com" and .co.uk? Well with the introduction of more domain suffixes such as .hotel and the up and coming .london, soon we will be able to distinguish business websites according to sector and location.

Top Level Domains

Top level domains (TLDs) are the end part of a website link such as .com and .org. However with so much saturation of websites on the Internet these days, it is hard to distinguish websites with similar names. Businesses sharing the same name usually find themselves having to hyphenate their domain name to keep their business's name in the website link.

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Why Your Business Needs To Be On Social Media (Infographic)

You may not have gotten round to using social media for your business, but having a website is enough right? Well that may have been the case 10 years ago but now that social media has become so ingrained in our virtual lives, it would be unwise not to use these networks to their full advantage for your business. We give you some reasons why it’s crucial that you get your business socialising with consumers on these platforms. 

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Facebook Marketing: Why You Should Thank Zuckerberg

b2ap3_thumbnail_photodune-5227232-facebook-xs.jpgAcross the social media community, perhaps the heaviest hitter in your online marketing strategy is the community that Mark Zuckerberg built – Facebook. Whether you run a page that grants your business a new feed, a group page that cultivates a strong online community, or just a personal page where you can update others on what you are up to, Facebook remains the most popular social media website.

It is because Facebook provides you the ability to create an engaged community of customers and these benefits:

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Why eCommerce Matters To Your Business (Infographic)

Do you have a product or service that can be sold to consumers online? If so, then why not set up your own online shop? With the convenience of online shopping and rise of Internet users, it is quickly becoming more and more mainstream. If you haven’t set up eCommerce for your business, here are some interesting facts below that could change your mind!

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What Would Shakespeare Say: Social Media Tips

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If William Shakespeare was still alive today, he would have been one of the most prolific social media users. He perfectly understood how to move people with words. Perhaps what makes him a great influence to social media marketing professionals is his keen understanding of society. This is relevant to knowing where your audience is coming from to connect fully with them.

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Is Your Website Causing You To Miss Potential Customers?

b2ap3_thumbnail_photodune-369302-keyboard-xs_20140131-135021_1.jpgDon't Overload Your Homepage with Content

There's nothing worse when you can't find the information you need on a website. If your website is looking poor with a lack of indications of where things are, then your website is not going to attract consumers. Make sure your homepage is concise and straightforward. And if the consumer needs more information, a clear site navigation will direct them the right way.

Your Website Lacks Call to Action!

Call to action are buttons with words that prompt customers to take the next step of action. Examples of this would be "Subscribe today!" or "Click here to see more!" on bright, bold tabs to take visitors directly to the next level of the purchasing process. It seems obvious to have call to action on your website and all websites have them right? But 70% of B2B small businesses do not have a call to action on their website. A good call to action design will encourage people to act, converting those visitors into customers.

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Why You Should Consider SEO

b2ap3_thumbnail_photodune-4807131-seo-xs.jpgSearch engine optimisation (SEO) will help your website garner better ranking on search engine results without paying them! This means with a bit of tweaking to your content and web page, your website can appear higher on organic search results.

What Exactly is SEO?

SEO is a method of choosing relevant keywords from your content and embedding it onto your website to generate higher ranking on search engine results. It is used to increase the visibility of your website to consumers searching in your area of expertise and in turn boosting your web traffic. More web traffic = more business opportunities!

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Is Your Website Attracting Customers?

b2ap3_thumbnail_photodune-5971768-website-and-mobile-analytics-concept-xs.jpgHave you checked your web traffic recently? Is it declining in numbers? Here are some reasons why:

You Haven't Connected Your Website With Social Media!

If you have social networks for your business, use them! Some 80% of UK consumers uses social media so it's worth putting your name and website out there! So for the consumers looking for more information, they can be redirected from Facebook to your website, increasing your web traffic and in turn sales.

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Fantastic job! I could not ask for a more professional and responsive company. Completely got what I wanted and the end results were superb! So pleased with the site guys, thanks so much!

Tom, Dad's Rock