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Effortless Sites

The Effortless Sites blog. Tips on small business websites, business growth, technology, and anything else we come across.

4 Things You Should Do To Build Your Web Presence

You Need A Website!

One of the first places people will look at is your website. It should provide people the crucial information about your business, contact information and premises. Without a website for your business in this day and age, it can look unprofessional and less trustworthy.

Your homepage is your virtual shop window that needs to attract and retain the attention of visitors to find out what's so special about your business. Inside that shop, fully showcase your product and/or services to set you apart from competitors.

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How To Improve Your Online Shop

b2ap3_thumbnail_wpdevshed-ecommerce.jpgSo you've set up an online shop but is it running the way you're wanting it to? If you're not getting the results you were expecting, there may be an issue with your eCommerce system. We give you some top tips that will help improve your online shop for you and your customers!

1. Make Sure Your Online Shop is User Friendly!

The design is crucial in helping people navigate and find products easily on your website. The layout should be clean with concise text so its not cluttered and hard to see. Particularly for tangible products, there should be options for the consumer to zoom in or view the products in detail from different angles. A smooth running website with easy to use navigation will help your customers enjoy a stress-free online shopping experience.

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Sidebar-Free Design: The Key to Modern Blog Layouts

photodune-369302-keyboard-xsWhen it comes to a modern layout, user experience reigns supreme. It is no longer about the flashy images you use on the screen, but rather, the focus shifts toward providing the best experience possible for your visitors. The sidebar can be in the way of providing a streamlined experience, which is why it is ideal to retire it now.

Content is what keeps any blog running, but there are cases when aesthetic elements of a site ruin the reading experience. This results in higher bounce rates instead of real readership. This is the reason web designers should think about getting rid of all those distractions, starting with the biggest one: the sidebar. Despite its navigation-related functions, it gives users unneeded elements when reading, thus decreasing the efficiency of content no matter how compelling the piece is.

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Tips On Improving Your Small Business Website

b2ap3_thumbnail_photodune-6171820-web-design-development-illustration-xs.jpgYour Website is User Unfriendly!

Everyone likes convenience and your website is no exception! A hard to use website won't help anyone so make sure all the functionalities and links works! Check out your social media links or purchasing process are not unnecessarily complicated or contain any mistakes. You don't want to be losing sales over a little mistake.

Okay, so they work but are your call to actions clear? Call-to-action is an attention grabbing button or tab saying "Buy now!" or "Subscribe today" to directly show people where to go for the next step of purchasing. It seems like a really obvious thing to do but you'd be surprised! Around 70% of B2B small businesses don't have call to action on their website! Not only that, some are lacking proper contact information!

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Ways To Make A Low Costing Website

b2ap3_thumbnail_photodune-3570873-website-networks-xs.jpgIf you're lacking the funds, you can create your own website on the cheap. But beware, this is no easy task!

Using Template Websites

A template website uses a drop and drag system, allowing beginners to build a quick(ish) basic website. Just fill in the gaps with content and some graphics and you will have your website. The most popular of template platforms is Wordpress. Wordpress offers a Content Management System (CMS), allowing you to change or update content without knowing how to code. The basic management controls are easy to begin with but as you start to customise, it becomes complicated. These sites are limited in functionality, making it hard to expand from, stunting the future progress of your business. It may be good for start ups trying to get their web presence out there but your site won't stand out from the rest of the other template sites.

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